Pricing Without Guessing

Pricing feels mystical and mostly isn't. For small digital products there are really three honest bands: under $10 for a focused single-problem product, $15–30 for something more complete, and up from there only when the outcome you deliver has clear money attached to it. Price against the value of the outcome, not against the hours you spent — buyers don't know or care about your hours.

Two traps at the extremes. Pricing at $2–3 to be “affordable” signals junk and attracts refund-happy buyers — counterintuitively, a too-low price kills more sales than it creates. And pricing high because a guru said “charge what you're worth” works only when your audience already trusts you, which at the start they don't.

Discounts are a tool, not a lifestyle. An honest launch price for early buyers is fine. A product that's permanently “90% off, today only” trains everyone to know the real price is the fake-discount price — and tells them you were lying about the original.

Takeaway: pick the honest band for the outcome you deliver, avoid the extremes, and never run a discount you'd be embarrassed to explain.